Our Story

From lab chemistry to global surface protection

Revivify Coatings of America was built alongside its applicator network — not in spite of it. Every product, every warranty, every training curriculum was shaped by what installers told us their customers needed.

Milestones

Key moments in the Revivify story

  1. 2010
    2010

    Self-healing chemistry is developed in the lab — both hand-applied and spray-on Revivify applications.

  2. 2014
    2014

    Revivify goes to market on a global level.

  3. 2019
    2019

    Revivify launches in America with Mel Craig.

  4. 2021
    2021

    Revivify goes to SEMA.

  5. 2022
    2022

    Revivify wins Product of the Year at SEMA.

  6. 2023
    2023

    Revivify chemists come to America.

  7. 2024
    2024

    Revivify launches CarbonX — the first-ever carbon-based coating.

  8. 2025
    2025

    Revivify launches the new G-Pro line of maintenance products.

  9. 2026
    2026

    Revivify launches its new website and website links for all applicators.

Impact

What has Revivify achieved since launching in America?

Since 2019, Revivify America has built a nationwide network of certified applicators protecting vehicles, aircraft, marine vessels, and industrial assets with silicon-based self-healing technology.

Explore Our Results
Years in car care
48+
Mel Craig's career in the automotive appearance industry spans over 48 years, dating back to the 1970s.
Certified applicators
2,000+
A growing nationwide network of trained professionals delivering expert installations.
Industries served
4
Automotive, aviation, marine, and industrial — protection across every major sector.
Leadership

Built by people who detail

Revivify is led by Mel Craig, President of Revivify America, alongside a team of chemists, applicator advisors, and field installers. The product is shaped by what the people applying it tell us works — not by what marketing wants to sell.

Revivify shield emblem

Be part of the next chapter

Apply to the Revivify applicator network — or find a certified installer for your vehicle.